Why Canopy
Two things people ask me before they buy.
Both are fair. Neither has an answer that sounds good in a sentence, so here are the longer ones.
Objection one
“You don't publish. Why would I add another tool?”
Because you almost certainly already have something that publishes, and almost certainly do not have anything that handles approval.
Publishing is a large surface that never stops needing maintenance: application review with five platforms, access tokens that expire on different schedules, failure modes that differ per network and change without notice. Building it is not the hard part. Keeping it working, alone, forever, while also building everything else, is.
I would rather do one half of this properly than two halves badly — and if I did both badly, the half that would suffer is the approval loop, which is the part nothing else does well.
So: schedule and post with Later, Buffer, Metricool, or by hand at 9am on a Tuesday. Canopy is where the month gets planned, sent to your client, argued about, and agreed. What happens after that is already solved.
I am not going to tell you publishing is coming. It is genuinely deferred, and a roadmap promise made on a marketing page becomes a commitment in a sales conversation.
Objection two
“You're one person. What happens if you stop?”
Eric Fomba
I run a content agency. Canopy is the tool I built for my own team before I built it for anyone else's.
I studied at Stanford and I have spent the years since running an agency, not selling software. Canopy exists because the work my team did was good and the way we managed it was not: approvals scattered across a spreadsheet, a group chat and an inbox, and no honest answer to the question of whether a client had signed anything off. I got tired of that before I got interested in building this.
So when I say Canopy handles the approval loop and nothing else, it is because that is the part that was costing me money. I write the code, answer the email, and take the calls.
The honest risk is real and I am not going to argue you out of it. What I can do is make sure that if Canopy ends, you are not trapped in it:
- You can export everything — posts, captions, revision threads, and the original files — at any time, without asking me.
- Nothing is deleted if you stop paying. An unpaid account goes read-only, so your clients keep seeing their workspace and the record of what they approved.
- Your clients never cost you anything, so the price of Canopy does not scale with the part of your business that grows fastest.
The other side of one person is that when you tell me something is wrong, it is fixed by the person you told, usually that week. No ticket, no tier, no explaining it twice.
Still the right questions to ask
If the answers above did not settle it, ask me directly. Twenty minutes, and I will tell you plainly if Canopy is wrong for you.