How it works
One post, from an empty calendar to posted.
Follow the Tue 13 October carousel for Ridgeway Coffee through every stage. Each stage has a name your client can see, and the same name means the same thing to everyone.
The ten statuses, in order
- Caption Needed
- Captions Pending Approval
- Captions Approved
- Creating Visual
- Visual Pending Approval
- Visual Approved
- Ready to Schedule
- Scheduled
- Posted
- Revision Needed
- Caption Needed
- Captions Pending Approval
- Captions Approved
- Creating Visual
- Visual Pending Approval
- Visual Approved
- Ready to Schedule
- Scheduled
- Posted
- Revision Needed
The month is planned, one workspace per client.
Ridgeway Coffee
October
Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
Harvest teaser
Posted
2
Founder Q&A
Posted
3
4
5
6
Roastery tour
Posted
7
Brew guide
Scheduled
8
Staff pick
Scheduled
9
Cupping notes
Ready to Schedule
10
11
12
13
Single origin
Revision Needed
14
Origin map
Visual Approved
15
Packaging
Visual Pending Approval
16
Grind size
Creating Visual
17
18
19
20
Subscription
Captions Approved
21
Autumn blend
Captions Pending Approval
22
Café partners
Caption Needed
23
24
25
26
27
November preview
Caption Needed
28
29
30
31
Week of 12 October
- Tue 13
Single origin
Revision Needed
- Wed 14
Origin map
Visual Approved
- Thu 15
Packaging
Visual Pending Approval
- Fri 16
Grind size
Creating Visual
Your team sees
Dana Whitfield lays out Ridgeway Coffee's October: what goes out, on which day, in which format. Every client has their own calendar, and nobody sees another client's.
Your client sees
Nothing yet. Clients are not shown work before it is ready for them, so a half-written month is never visible.
Captions are written per platform, and the visual is attached.
Your team sees
Dana Whitfield writes a caption for each platform the post goes to — the Instagram version and the TikTok version are different, and both live on the same post. Ines Okafor attaches the carousel.
Your client sees
Still nothing. The post appears for them at the moment it is sent for review, not before.
The post is sent for review. Your client gets a link.
Ridgeway Coffee
Priya Raman
Single origin — October release
Tue 13 October · Carousel
Three farms, one harvest window. October's release lands Thursday — notes of blackcurrant, cocoa, and a finish that stays put.
Your team sees
One action moves the post into review. The team can see it is with the client and stops guessing.
Your client sees
An email with a link. They open one post, read the caption, look at the visual, and have two buttons. No workspace to learn, no tour to sit through.
They approve, or they ask for a change.
Your team sees
If they ask for a change, it lands on the post as a comment and the status says revision needed. Ines Okafor sees exactly which post and exactly what.
Your client sees
They type what they want changed, in the same place they are looking at the work. No email to compose, no file to describe from memory.
The revision is made, and the thread keeps the history.
Single origin — October release
Ridgeway Coffee · Tue 13 October · Carousel
Three farms, one harvest window. October's release lands Thursday — notes of blackcurrant, cocoa, and a finish that stays put.
TikTok
Three farms, one harvest window. October's release lands Thursday.
Revision thread
Priya Raman · client · Mon 09:14
Can we swap the second slide? The espresso shot reads darker than the roast actually is.
Ines Okafor · Mon 11:02
Reshot it against the lighter background. Second slide updated.
Priya Raman · client · Mon 14:38
That's the one. Happy to go with this.
Your team sees
The new visual replaces the old one on the post. The conversation that led to it sits underneath, so the reasoning survives after everyone has forgotten it.
Your client sees
They see the change and approve. What they asked for and what they got are one scroll apart.
Approved. Everyone can see that it is.
Your team sees
No one has to ask Dana Whitfield whether Tuesday is signed off. Tomas Lindqvist picks it up knowing the client has agreed to this exact version.
Your client sees
Their part is done. They can still open the post and see what they approved, whenever they want.
Scheduled and posted, by a person, in whatever you already use.
Your team sees
Canopy does not publish. You post through the tool you use today and mark it here, so the record of what went out stays in the same place as the approval that let it.
Your client sees
They see the post move to scheduled, and then posted. The whole month reads as a history of what was agreed and what went live.
What your client has to learn
Nothing.
They receive an email, open one post, and press one of two buttons. There is no account to configure, no workspace to navigate, and nothing that will make you look foolish for having sent it.
Ridgeway Coffee
Priya Raman
Single origin — October release
Tue 13 October · Carousel
Three farms, one harvest window. October's release lands Thursday — notes of blackcurrant, cocoa, and a finish that stays put.
Book a 20-minute call
A conversation, not a demo. Tell me how your approvals work today and I'll tell you plainly whether Canopy would help.